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Kajaria Plywood - A Power To Reckon With In The Indian Plywood Industry

'Quality, service, innovation' are three commitments that Kajaria Plywood stands for. In India, the plywood market is mostly unorganized, with most of the market shares being held by local manufacturers. About two or three leading brands have forayed into the plywood industry in the past few years to bring to Indian customers quality plywood products. 

Kajaria PLY is one of these companies, known for its relentless commitment to manufacturing standardized and quality products. The name Kajaria is familiar in the Indian market, thanks to its parent company, Kajaria Ceramics Ltd. Kajaria Ceramics has been ruling the ceramic tiles market since 1985 in India. Known for its penchant for its superior and high-end product offerings, it has been a leader in the tiles industry for years. Customer satisfaction is one of its core focus areas, and the same has been carried forward by Kajaria Plywood ever since its involvement in the Indian plywood industry. The company sells its top-end products under the Kajaria PLY brand name.

Key differentiators of the brand to become a power to reckon with in the industry 

The brand has strived to sync its products with the changing needs of Indian consumers. Therefore, it has always been ahead to invest in technology and automation that have been the driving forces behind its enhanced production capabilities and par-excellent performance of its plywood products. Another core focus area of the brand has been its unwavering focus on research and development. Taking a cue from its parent company, the management at Kajaria Plywood has been earmarking a substantial proportion of its investment and revenues in R&D. 

This policy has helped the company excel in its product line, time and again, ever since it has stepped into the domain of plywood manufacturing. 

Today, the brand has successfully created a niche of its own and is one of the most respected Indian corporates in the domestic and international business community.

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